Sometimes we forget the correct etiquette and proper manners for Facebook usage. In case you HAVE, in fact, forgotten the rules, here is a short 1950′s-esque video to remind you. Enjoy. (I wish I could do my hair like Alice…)

If you can’t see the video, click here.

Creepy phisherman.

My social media tip of the week this week SHOULD be common sense, but apparently, and alas, for some people, it is not.

STOP CLICKING THAT LINK!

You know the link I’m talking about. The link in your Facebook inbox, the tagged photo meme, your Twitter DM’s, etcetera, etcetera…

Here are some examples of what I am referring to and these are cut and paste DIRECTLY from my Twitter and Facebook inboxes (No worries, I have broken the links so that they don’t infect you):

• Hey, I just added you to my Mafia family. You should accept my invitation! Click here:http://www.playmobsterworld.com/?refuid=32617401&source=friends_
• We Only Have Space for 1000 Participants and Each Week We Are At Full Capacity So Don’t Delay and Register Right NOW! http://bit.ly/27vX3V
• If Guy likes it, I will try it! RT @Guykawasaki I just tried this service… and it works! http://bit.ly/315yHe
• Thanks for following me. Start making more money in 15 minutes: http://bit.ly/19nQze
• “Hi, this you on here?”
• “Your friend’s booty looks gooood in this video.”
• “I found your old pictures from high school!”

No, you’re booty doesn’t look good in that video. No, your friend did NOT find your pictures from high school. And if they did, they wouldn’t just DM you a creepy link. These are what is known as PHISHING scams. No, not ploys to get you to listen to old Phish albums. Phishing scams are defined as (via Wikipedia):

In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging,^[1] and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.

Essentially, when you click that link that you SHOULD NOT CLICK, a tiny virus gets into your computer system and spreads that virus to all of your contacts (or sends a similar link out to people in your network hoping THEY, too, will click the link). And so on and so forth. That virus can steal ALL of your vital information, logins, usernames, passwords, and even credit card and personal information (like addresses, etc.)

Also, if you get an email or a direct message that asks you to change you password, put in your information, or update something, DON’T DO IT through that link. Some links sent to us look VERY real using real graphics, correct information, etc.

The FIRST thing you should do is manually access the website in question – meaning, click out of whatever window you are in, shut down your browser all the way, open up a new browser window, then type in the web address manually. Once you have accessed the site in question, if you REALLY do need to change something, it should say it when you login legitimately.

Also, the FTC has a great site on ways to protect yourself from confusing phishing scams.

So, EVEN IF you trust the person who has sent you the link, double check with them to make sure it is legit. I question my friends all the time just to be sure.

But seriously, stop clicking that link that says, “ROFL, is this you?! [insert spammy link here].” OF COURSE IT IS NOT YOU. Seriously, people? Who is clicking these links.

So, for the sake of all of us. Stop clicking that phishing link. You know the one I’m talking about.

Question: What examples have YOU seen of “good” phishing scams? And by “good,” I mean, they seem legitimate, but end up getting you. Why do YOU think people are clicking the links? What’s your opinion?

Word.

photo credit: pyromarketing

Some of you know that I write for a local news parody, Weekend Update style, show called DSI Witness News. In addition to writing for our own live shows at the DSI Comedy Theater, we write for a daily segment on a local station, WCHL 1360AM (every morning at 8:20AM and again at 5:55PM).

Well, some of you have probably seen these crazy Facebook phishing scams and viruses going around. “Test your IQ,” ‘I found pics of you,” and the newest, “Your friend’s booty looks GRRRREAT in the video.” Well, the booty virus hit local politicians and we were lucky enough to have THE Mayor of Carrboro himself, Mark Chilton, join us for a HILARIOUS episode on Tuesday.

(Click here if you can’t see the video. And click here if you want just the audio.)

Hilarious, right? Ahhh gotta love elected officials on Facebook. Thanks, Mayor Chilton for being awesome.

Question: Do YOU have a booty virus?

Word.

If you have logged into Facebook at all this evening (and by evening, I mean the evening of December 1st. I am writing this at 11:30PM), then you have most likely seen the message from Facebook founder and CEO, Mark Zuckerberg. I won’t recount the whole thing here, but being that I love Facebook and I write about social media, I figured I would at least put in my two cents.

The big over-arching message is that Facebook has now reached 350 MILLION users. That is a lot of poking. And that with such a large growth of the network, the privacy concerns and needs of its users are going to change and evolve. Facebook prides itself on being a walled community that allows its users to completely customize privacy preferences and be able to CHOOSE who gets to see what information. So, with that being said, Facebook has decided to do away with regional networks and create a more basic “Friends” – “Friends of Friends” and “Everyone” network and preference system.  Here is an excerpt from Zuckerberg’s letter regarding this decision:

“The plan we’ve come up with is to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone.

“We’re adding something that many of you have asked for — the ability to control who sees each individual piece of content you create or upload. In addition, we’ll also be fulfilling a request made by many of you to make the privacy settings page simpler by combining some settings. If you want to read more about this, we began discussing this plan back in July.

“Since this update will remove regional networks and create some new settings, in the next couple of weeks we’ll ask you to review and update your privacy settings. You’ll see a message that will explain the changes and take you to a page where you can update your settings. When you’re finished, we’ll show you a confirmation page so you can make sure you chose the right settings for you. As always, once you’re done you’ll still be able to change your settings whenever you want.”

I remember when I signed up for my Facebook account when I was a sophomore in college – this was Fall 2004, RIGHT when Facebook came out. Everyone at my school was so excited about this “new thing.” I think back and Facebook was so basic. When I first joined you couldn’t even upload pictures, let alone tag them, definitely no video, and there was DEFINITELY no Farmville. At the time, Facebook was this “cool thing” ONLY for college kids. Then they let high schoolers join. College students felt like under-agers were showing up at the party and totally ruining it. And so on, and so on.

Obviously things have changed.

Zuckerberg himself probably could never have anticipated the rate at which Facebook would grow and the impact that it would have on the world. Yes, the world. Facebook has completely changed the world. [Big bold statement, but you know it's true].

I actually had notices a few weeks ago that I was no longer listed in the Raleigh/Durham network. After poking around, it turned out a lot of people had been “removed” from their respective networks.

I understand the intention behind Zuckerberg’s decision to remove regional networks, but I have to disagree. I like being able to search for people in my “network.” It gives me a sense of connection and I’m able to reach out to people “locally.” It makes it easier to share local events, I can send out messages only to my friends in my network, I can contact friends in another network, etc. etc. etc. Not everything that I post is going to be relevant to ALL my friends. By being able to break my connections down by network, I’m able to make my relationships more personal and more meaningful.

I will be very interested to see how it works once it is all laid out and the new “network” (or whatever you want to call it) system is officially in place. It could end up being great. Who knows?

What do you think? Do you think Zuckerberg’s decision to remove regional networks is a mistake or a good thing? Do you like that it will be a “simpler” breakdown of “Friends” “Friends of Friends” or “Everyone”? Or do you think it’s no big deal? I want to know what you think…

[Just my two cents.]

Word.

Today, I simply want to pose a debate. There has been some major discussion in social networking platforms about the use (or non-use) of social media and it’s effect on the law, jobs, benefits, etc. There are two major recent cases that I want to use as fodder for this debate – and I really want to hear your opinions and get some good discussion going!

HEADLINE: “Canadian woman loses benefits over Facebook photos.”

STORY: Basically, this woman was on long-term sick leave for diagnosed manic depression and was receiving benefits for her disorder. Manulife, her insurance company, saw pictures on her on a recent trip to the beach, at a birthday party, and on a night out with friends where she was smiling and looked “happy.” Her insurance agent used these photos as evidence that she was no longer depressed and the woman’s health benefits were immediately dropped.

DEBATE: There are a couple issues here and I have posed the following questions:

1. It was reported that the woman’s photos were set to “private” on her Facebook page. With that being said, SHOULD these photos be allowed to be used as evidence if they were not intended for public viewing? Or is ALL content posted on a social networking site no longer “private”?
2. Even if the photos were public, just because someone looks “happy,” does that mean they are healthy? Or should further investigation been taken?

HEADLINE: “Police arrest man for NOT using Twitter.”

STORY: 13-year-old singing sensation Justin Bieber was set to visit fans and sign autographs at Roosevelt Mall in New York last week. Well, Bieber stayed away from the mall because the crowd inside the mall had become too unruly. Bieber had tweeted for everyone to go home and that someone from his camp had already been arrested. Mall security was cracking DOWN! The police had asked James Roppo, an executive of Bieber’s label to send out a message via Twitter to get fans to leave and go home. Well, Roppo is not on Twitter – thus it was determined that he was “obstructing justice” and was arrested for not complying with police demands.

DEBATE:

1. Is the use of Social Media tools a viable source for “crowd control?” Do you think ONE Twitter message from a label exec would have controlled hundreds of screaming teenagers? BTW: Bieber did send out a message himself. Should that have been enough?
2. Were the police doing the right thing by canceling the event?
3. Should the police have been more understanding about the man NOT using Twitter and should they have offered another solution?
4. Is Social Media a viable resource/non-resource to warrant someone’s arrest? Remember the case of the woman who was arrested for POKING someone on Facebook?

OVERARCHING QUESTION(S):

• Are these social media outlets/tools/resources/whathaveyou being taken too seriously?
• Should legislation be passed to regulate them?
• Should it be up to the networks themselves?
• Who OWNS these things and who has a right to the evidence they provide?

“They” say that once that information is out there it is no longer ours to keep. However, what about the printed word before social media? Newspapers, magazines, books, diaries, leaflets? Did we or do we no longer own that information either? Is it that once something is written down, it is out there to be used against us?

Why can’t people just be positive?!

What do you think? I really want to hear your thoughts on this… because you rock. Yeah, you. Reading this right now. You. You rock.

Word.

photo credit: stephanie bond law.

It seems as though everyone and their great-uncle’s cousin is talking about Facebook fan pages recently. I feel like I’ve ready a gazillion (yes, that’s a real number) blog posts and tweets about “Promoting your Fan Page,” “Fan Pages and the News Feed,” or “Get Fans Now!” Some of those blog posts have been great! Some of them, well not so much. It can be overwhelming if you’re just starting out trying to decide what works and what doesn’t. Oh, and no matter what anyone says, you’re not going to be Michael Jackson and get 10,000,000 fans in 10 days. I love you, but let’s be realistic.

SO, as a follow-up to my Fan Page vs. Group blog post from last week, I decided that I wanted to throw some of my ideas and things I have tried out there for how to promote your Facebook fan page. And since I like lists and simplicity, I figured I’d call this “The 5 sure-fire ways to promoting your FB Fan page.”

[These 5 things can be applied to business pages, artist pages, organization pages, or causes - and so I don't have to say all those words - I'm going to call it your ROCKSTAR page. Mmmkay?]

1. Suggest to Friends. (This option is located right underneath the fan page profile picture. Also, you can filter your suggestion by region – this is great especially for local businesses). This first step seems so simple and so basic, yet it is the most important. Some would disagree and that’s totally fine. Sure, your friends will love you anyway, and if you want them to be a fan of your ROCKSTAR page, they, for the most part will oblige. However, the fact is, to build a solid network you have to start from the ground up. Lay the foundation before you start on the mansion. Encourage your friends to suggest the page to their friends – and so on and so forth. You know 20 people, your friend knows 20 people, etc. etc…
2. Make It Easy Online. Yes, shocker, promote your page online. There are a few simple and easy ways to do this. (Yes, this one has sub-categories. It’s totes fine. They go together).
   1. Create a Fan box for your website – this can be done by clicking the Fan Box link underneath the Fan page profile picture. A few clicks, a copy/paste of the generated code, and you’re done!
   2. Put a link in your e-mail signature - by simply putting a little “Connect with me on Facebook” link in your email signature, you’re able to so simple promotion a couple (for me) hundred times a day. Okay, so you don’t email a couple hundred times a day, but most of us at least send 10-20 emails a day. That’s 10-20 more people who will see your link. And if they forward your email on to people they know, that’s 10-20 MORE people, and so on and so forth.
   3. Custom URL - I am shocked to see how many companies still don’t have a custom URL for their Fan pages. If you have over 25 fans, you need to get yourself a custom URL. DO IT. NOW! Leave this site. Go! DO IT! http://facebook.com/username. Seriously, do it.
   4. Newsletters - despite popular belief, not all newsletters are so 2008. Many companies are using email newsletters as a great way to connect with customers. Include a link to your ROCKSTAR page in your newsletter. You’d be surprised how many people will at least click it.
3. Twitter - okay, not everyone who is on Facebook is on Twitter, and surprisingly, not everyone who is on Twitter is on Facebook. But Twitter still is a great way to connect with a different demographic. If your ROCKSTAR page is super interactive, why not link to it in your Twitter URL/bio? Now, don’t spam your followers with “BE MY FAN, YO!” every 10 minutes. But it is totally okay to send out a message once or twice a week saying, “Hey, we’re on Facebook – be a Fan and get awesome updates, etc. etc. etc.” Let them know you love them. Love your followers. Love your fans. And in the end, they’ll love you.
4. Content. Shocker! If you don’t have content, you won’t have fans. Your content has to be as ROCKSTAR as you are. Be creative! Have fun! Change it up. Don’t do all updates, pictures, videos. Add variety. Encourage discussion and feedback. If a fan comments, reply back to them. Pose a question totally unrelated to your ROCKSTAR self – see what happens. Keep fans wanting more. Also, don’t update vomit. Try to spread your updates out throughout the day or the week. Don’t come to the page once a week and post 20 things at once. That will just be annoying, not engaging.
5. If you REWARD them, they will come. Choose a Fan of the week or Fan of the month. Give out freebies and goodies to those who are engaged. Play hide and go seek on your page – hide something on the page and give the first person who finds the hidden thing a prize. Don’t leave them hanging. People love to have their backs scratched – so scratch them, and they’ll scratch you. (Okay, that’s an awkward analogy, but you know what I mean). Give them FAN SPECIFIC offers and content – it will make them feel special and make others want to join in on the fun. When people come to your fan page, they want to see a party going on. Cause people want to be part of the party. Am I right?!

Okay. So I hope some of those things helped. And of course there are a gazillion (yes, it IS a number) other things you can do, but I’ve found, using these 5 simple things has worked really well for me and those whom I have worked with.

Tell me, what techniques, tips, or tricks have helped you out? Have you done any of the things I suggested here? I love to hear other ideas!

But in the end, be the ROCKSTAR that I know you are.

All for now.

Since Facebook now allows you to tag other users in posts INSIDE Facebook - (I’m too tired to explain it here, - here’s a great Mashable post about Facebook status tagging) - many Facebook users are treating Facebook status updates much like they would Twitter tweets.

TAG! You're it.

So what are we, as Facebook users to do, if we want to repost and/or share Facebook status update we like? I’m calling it now. Or at least I hope I am – I haven’t heard anyone else call this yet. I’m trying to get on the ball right away.

Instead of a RETWEET (RT: a reposting of a tweet on Twitter) from here on out, a post of another user’s Facebook status will be called the RFB – a REFACEBOOK.

Here’s how it works:

• Step ONE: You see a Facebook status you like. Identify said Facebook status
• Step TWO: Highlight Facebook status. COPY Facebook status by either using the “Copy” feature in Edit or by hitting Apple C or CNTL C on a PC
• Step THREE: Paste copied Facebook status in YOUR OWN PERSONAL status bar
• Step FOUR: Tag the originator of the post by tying the “@” symbol and identifying the individual (see aforementioned post about Facebook tagging above)
• Step FIVE: Say RFB to indicate that this is a REFACEBOOK. Example: RFB: John Smith said a really cool thing that I support and/or think is funny so I want to RFB it, yo.
• Step SIX: Be awesome.

It’s genius. I love it. Who doesn’t?

So, spread the word. See a Facebook status update you like? Copy and paste it, @ tag the person who first said it, and RFB it! YAY REFACEBOOKING.

It’s the little pleasures in life.

All for now.

I thought you might enjoy a little Social Media chuckle on this Thuper Thursday. Many of you may have already seen this, considering the last time I checked it had almost 3.5 million views on YouTube. It’s a hilarious take on Facebook – of course it was done in 2007, but still rings true today.

The other awesome part about it is that it is a song by Rhett & Link. Rhett & Link are a NORTH CAROLINA based comedy-duo that have taken the internet by storm. Oh, and they also did a HILARIOUS furniture commercial that actually aired on TV. I’m just going to link to it here and let you see for yourself. But yeah, they’re awesome. And who doesn’t love a good parody?

I’m a comedian. I love parody!

All for now. Have a Thuper Thursday!

Disagree. Yes. I said it. Disagree.

Now, this is, of course, coming from yours truly who is, by nature, a people pleaser and I hate disagreeing. What? Molly hates something? Yes, and that’s negativity and disagreement. I come from an uber-supportive family and I’m an improviser. In improv, we are told that disagreement on stage is nothing but wasted time. Our philosophy, “Yes, and…” tells us as improvisers that we support and we agree with our scene partner 100% AND to add new and interesting information. If you and I were on stage and you handed me an imaginary cat and I responded by saying, “NO! That’s a dog!” – then that would be disagreement and the audience would immediately check out and loathe what was happening on stage. So, what does this point have to do with Social Media? And why on earth would I tell you to do something I, myself, am not even good at. Because I can, that’s why.

Now, I don’t want you to go out there and disagree just to be a jerk or piss people off. My point is that I want you to form your OWN opinion and that you don’t ALWAYS have to agree with people. Discussion and dialogue are at the crux of building relationships and, ultimately, a strong community. If we all agreed 100% of the time, life would be pretty one-sided and a whole lotta tunnel vision would be going on.

It’s important to listen to other’s opinions and take in each other’s perspectives. I learned this lesson very early on. My mother was a very liberal democrat and my father was a very conservative republican – they might not have always seen eye-to-eye, but they always appreciated each other’s opinions and took their perspectives into account – this almost made their relationship stronger. But this isn’t a relationship blog.

So here is your challenge: the next time you read a tweet, a Facebook status update, a blog post, or check out an article – find a way to, politely of course, disagree. Challenge an argument. Start a healthy discussion and see what comes out of it. See what you can learn.

Now, don’t be a jerk and don’t fight with people. There is a point where you can go too far. But I believe you can always learn from people who see things differently than you. But, you don’t have to agree with me, of course.

Social Media TIP OF THE WEEK: Disagree from Molly Buckley on Vimeo.

All for now.

With the new re-vamp and new look of Facebook groups, I’m getting this question… a lot: “What’s the difference between a Facebook Group and a Facebook Fan page and why should I use one or the other?” (Many groups have been around for a long time and can no longer be changed into a Fan page… making this a royal pain in the butt for some users. Especially those users in the Guinness Book-1,000,000,000-users-or-something-like-that-group on Facebook). I, personally, prefer Fan pages.

I'm on Facebook, too!

Here’s the lowdown/breakdown/411:

FAN PAGES:

• ALLOW for custom usernames above 25 fans
• Are BETTER for building a long-term relationship with users and allow for an easier connection
• CAN send updates to an unlimited amount of users/fans (no set number)
• CAN create, manage, and publish events
• CAN send updates to Twitter
• CAN import blog posts and write notes
• CAN create an advertisement on Facebook for Fan page
• All updates, likes, photos, videos, etc. ARE published on Fan’s news and mini feed
• Easier to put in search
• You CAN customize/code tabs on Fan pages to better suit your needs

GROUPS:

• Have ugly URL’s – they don’t allow for a custom URL
• CAN create, manage, and publish events
• CAN’T advertise group through Facebook
• Are BETTER suited for fostering a quick, active discussion, or a cause (they’re not set-up for a really active long-term connection with users)
• DON’T have note/blog capability
• CAN’T send updates to Twitter
• Updates DON’T appear on the news and mini feed of users
• CAN bulk-invite users (which is harder for pages to do… pages can only “suggest” to users)
• DOESN’T show up in search engines

Ultimately, in my honest opinion, it’s a matter of comparing red apples with green apples. They’re similar, yet they are still very different. I believe a Fan page really helps to foster a positive connection with users and a particular brand, idea, person, or campaign. Groups don’t foster this type of interaction and atmosphere. I advise you to look at some groups you are a part of and then look at some pages you are a Fan of, what is the difference that you see? Do you see more interaction on the Fan pages or within the group? Let me know what you think.

BTW: Here are some great Facebook Fan Pages (both large and small) that I think are really doing what works and engaging their audience (and I am definitely part of that audience, but regardless, what they are doing is still totally awesome):

1. Livestrong
2. Chipotle
3. Lilly Pulitzer
4. The Onion
5. Richmond.com

I hope that helps. At least for now, until Facebook decides to change their layout again…

All for now.