Be jealous: I went to Las Vegas a week and a half ago.
But even when I am on a short (but awesome) vacay, a part of my brain doesn’t leave work/writing mode. Well, I’m not a gambler and I have much more interest in partaking in spa services than any of the other “activities” that “sin city” has to offer. But the one thing that continually impresses me about Las Vegas is their use of social media and the way they use it to engage residents, visitors, and potential travelers.
Everywhere you go in The Vegas, social media follows. Almost every resort, spa, casino, and store has some sort of “get connected” signage encouraging people to… well, get connected. (Example to the right).
Even a mention of Vegas on Twitter and you’re going to be followed and @replied by a few casinos and/or shows that might want to help you out.
When I checked into Planet Hollywood on @FourSquare (a location-based social media application), a nearby special popped up. Just for checking in on FourSquare, I got a free drink from the bar at KOI, an uber-nice Japanese restaurant inside Planet Hollywood. (Screenshot to the left.)
If you have Vegas-related questions about discount show tickets, hotel reservations, restaurants, whatever, there is going to be someone in the social media space to answer it for you.
I had a huge breakfast mishap the first morning I was there. I tweeted to them about it, I was taken care of, and @PHVegas checked in with me on Twitter about it.
It was nice to know that if I had a problem or a question, there was going to be an answer, in real time, no matter where I was.
Vegas does social media right.
I know Vegas isn’t the ONLY city that uses social media to such heights, but it sure is a great example of how it should be done.
Need more examples? Look at some of the MANY Vegas venues on Twitter:
- @zappos (BTW: if you ever go to Vegas, DEFINITELY do the Zappos tour. It’s awesome.)
By using these tools, Las Vegas is able to reach out to an international audience. People come from all corners of the world to The Vegas and Vegas needs a way to connect with those people. And they do.
Question(s): What other cities do you think utilize social media tools as effectively as Las Vegas? Have you have a negative experience with Vegas social media? Do you think they could improve? What do you think engages you the most when a city uses social media? I would love to hear your thoughts and/or other examples.