This week seems to be sending me inspiration left and right. First my small talk post, now this week’s tip of the week! I was reading Chris Brogan’s blog (say THAT 3x fast) the other day, and he had a great post about the questions that we should ask ourselves and our business – especially with regards to social media.

As usual, his post brought up some great points and I got to thinking about each question and the impact it had on my business. (I’m not going to regurgitate all 7 questions here, you can check out his post by clicking this link).

Then I realized a question was missing. It got me thinking and here is the question I have posed:

When it comes to our practices, whether those be business, branding, or marketing, how are we differentiating ourselves from the pack? In essence, what makes US unique?

I know not all of you own your own business, plan to own your own business, or are even passionate about being an entrepreneur, but my point is that this theory can be applied to any of us, no matter our role. We are all, in and of ourselves, our own “business.” Our personal brand is our business. How we market ourselves, how we represent our brand, and how the world sees us, are all part of our overall “business plan.”

But in this day and age, it is easy to get lost in mix and mass of content out there. For example, when looking for a job, how do YOU make yourself stand out above the other hundred-or-so applicants? Or if you’re a business, how do you make your business stand out against your competitors?

The short answer is to find that unique angle or perspective that differentiates you from the pack.

The long answer is, unfortunately, that can sometimes be difficult.

For me, it has been a challenge. I am passionate about social media and marketing, but so are a gazillion other people out there. So how do I make my brand different than the rest? I don’t want to be better than anyone, but I do want to stand out and I want people to know my name.

My other passion, comedy, was something I thought for a long time that I had to keep separate from my social media brand. Then it dawned on me: Why do I need to separate the two? They are both part of me. Why not combine them? Which is where I came up with the idea of THE Molly Buckley – where I put the MEDIA in comedian.

I am who I am and I’m going to own it. THAT makes me different. THAT makes me unique.

So, my tip this week – is to find out what makes YOUR brand unique. From what angle do you approach your business so that you can stand out from the crowd? What makes your business special?

Find that niche and OWN it. Be the rockstar you know you are. What do YOU think?

If you can’t see the video, click here.

Word.

That’s right. They’re back. I was doing these last Spring and frankly, I got busy, and they fell on my list of priorities. I didn’t mean for them to, but they did. Sad. I know. Well, I’ve been feeling inspired lately and I have decided to bring them back. In full force. With Mario Brothers music and all. So, here we go. This week’s tip: BE HONEST. Enjoy.

All for now.

MAN! Has it been a whirlwind of a week(s). I am super excited to have two new clients AND a new blog! Bark Radio, Thinkhaus Designs, and Investing Now. (These clients are in addition to my already awesome clients Just List ‘Em, Christine Walters, and Dana Merkel). 

I just wanted to take a moment to introduce you to my new clients and give them a virtual “shout out,” if you will.

BARK RADIO: Man, oh man, am I excited about working with Bark Radio. Bark Radio is currently a podcast, soon to be live radio show, hosted by Dee and Terry and they LOVE dogs. I mean, who doesn’t love dogs? I do. You probably do. Cruella DeVille doesn’t. Anywho, Bark Radio is EVERY Tuesday and Thursday and you can listen to them right on BarkRadio.com. They discuss all things dog and even share funny stories about their dogs. They offer advice, they discuss the latest trends, great activities to do WITH your dog(s), and even promote awesome causes FOR dogs. You should check out there blog here and follow them on Twitter: @BarkRadio. 

thinkhaus designs: A socially conscious design company. Thinkhaus is owned by an adjunct VCU professor named John O’Neill who is AWESOME. Currently, I am working with John and thinkhaus to discuss the promotion and production of their monthly talk and networking event called “HausTalk” (I actually promoted it in my last post). John’s first haustalk was great although it was small, but the last event had 80+ people. How awesome is that?! Needless to say, I am so excited to work with him. He and I are actually in the midst of planning an awesome social media workshop series to go on this summer (taught by YOURS TRULY ). So, keep checking back for more info on that. Oh, and you should follow him on Twitter, too: @thinkhaus. 

Investing Now: Investing Now is a real estate blog aimed at educating people on what is new, hot, and great about the real estate market right now. It REALLY is a buyer’s market and it’s time people really knew the 411, if you know what I mean. Their blog is updated weekly with awesome information for sellers AND buyers. We’re working right now on following a home through the whole process of staging, to placing it on the market, to selling, to closing. Awesome, right? Yeah, totally. You should follow their sister/brother company on Twitter: @justlistem.

Well, it’s Friday and I just had a tetnus shot this morning and my arm hurts so I’m going to stop typing. BUT I just want to reiterate how excited I am about working with new people. Know anyone who is looking for some consulting, blogging, social mediaing? Let me know.

All for now.

BTW: you should check out my comedy blog. I’m just saying. Who Has Two Thumbs?

check it out: http://www.molly-buckley.com is dedicated to all things social & new media.

http://mollyhastwothumbs.com is dedicated to all things COMEDY!