mollybuckley.

I came down with a pretty bad case of the flu this weekend, so my thoughts have been a little more difficult to organize. But as I was lying in bed, drinking 30+ cups of orange juice, and watching yet another Audrey Hepburn movie, my mind wandered to the people in my life. Of course I began thinking about my family and close friends, but then I started thinking about this whole idea of a personal “network.” In my humble opinion, your personal network is really consisted of those meaningful, professional relationships that you have developed in which you can call on those people for references, advice, career opportunities, support, etc.

In the “old days” your personal network was developed solely in person. By attending leads groups, BNI groups, networking events, churches, PTA meetings, school, whathaveyou… for the most part, your network was built by one-on-one, in-person contact – or with a personal introduction from/through someone else.

Now today, with the onslaught of social and online networks (i.e. Facebook, LinkedIn, Twitter), the development of a personal network has evolved and how we meet people and foster relationships has completely changed.

Within our social networks, there are those we communicate with often. We know them by name, we comment on their content, we engage on a regular basis. We have developed a working rapport with these people.

Then, in our networks, we have the “lurkers.” The “lurkers” are those whom we are friends with, or follow, or are connected to, that we never, ever, ever, engage with. (I’m 100% guilty of this, too. We all are. So let’s not go pointing fingers.) These are people we ran into or had a brief conversation with way back when, and since then, we have dropped that connection. We don’t chat, talk, or connect at all.

SO, my social media tip of the week this week is: Make Better Connections (and renew old ones).

Find those people that you follow on Twitter, are friends with on Facebook, or are connected to on LinkedIn and spark a conversation with them. Renew that relationship. Make that connection worthwhile. You never know when you might need that person!

And the next time you follow someone, friend someone, or make a connection with someone, make it personal. Find a common interest, share a personal story, ask a question. Whatever! But make it substantial.

Rid your network (and your life) of those “lurkers.” Lurkers are creepy, anyway.

What do you think? Do you think those “lurkers” are always going to be there? Have you found a way to make your network more worthwhile?

Word.

Every one has their own style. No two people are exactly the same. (Except for maybe the Olsen twins. They are eerily similar). There are different styles of writers, bloggers, marketers, advertisers, teachers, bosses, CEO’s, standup comedians, and improvisers.

Sure, to someone who isn’t familiar with the church of Improvisation, it might seem like improv is all the same. It’s a bunch of people on a stage getting strange suggestions and hamming it up to an audience. I assure you, this is not the case… most of the time. Styles of improv even vary from city to city and theater to theater. One theater might support an “organic” style of improv where you start slow and gradually find the crux of the scene, or figure out what the scene is out. Whereas another theater might be all about playing the game of improv – fast-paced, quick edits, an absurd world. and big bold characters. The latter is my world. And I love it. I’ve only been doing improv for a little over three years, but I know what is fun for me and what gets my adrenaline pumping. And that is no nonsense, take-your-breath-away improv. But each style is tied together with a few (or single) philosophical or abstract threads – make people laugh… now.

Similarly, in the world of marketing and media, there are completely different styles of how people want to connect and engage with their audience. Some companies are going to be way more in your face with product placement or “YOU MUST BUY/ACT NOW” deals. Others are going to use more passive marketing techniques – warming you up with nice words and pretty images, and THEN proposing their deal. And again, each style is tied together with a single (or few) similar philosophical threads – make money… now.

Whether we are talking about the world of improvisation or the world of marketing, the truth is, the big, bold choices tend to be more successful than the passive, laissez-faire, approaches. If I want into an improv scene hesitant, coy, and non-chalant, the audience is going to not trust me and check-out pretty quickly. But if I walk into that scene playing to the top of my intelligence, making a bold, strong choice, the audience is immediately going to be engaged with everything that I am doing.

If you try to market your brand, your idea, or your business by just resting on your laurels, you are bound to fail… eventually. But if you make a strong, bold, choice – differentiating your brand within your niche, making it stand out, and engaging with your audience, you have immediately set yourself up to succeed.

When I perform, I want to make people laugh. I’m not going to do that by just standing off to the side letting things “happen.” I make them happen. I play the game. I go in strong.

When you own a business or you are promoting a brand, ultimately it’s about money and recognition. Make things happen. Play the game. Go in strong.

Question: What experiences have YOU had with a successful brand? How were they successful? How did they engage you? How did they stand out? Do you agree or disagree with my thoughts?

Word.

photo credit: peterastn

These people are awesome and I am sorry that I haven’t given them a shoutout sooner. They are rockstars in my eyes and you should totally check them out. Not in that way, well, maybe in that way. If you want it to be in that way. I’m sure some of these people are single and could use a good checking out. Maybe? I don’t know. I don’t even know what I’m saying anymore. I’m going to move on from this point and get to the #FollowFridaying. (By the way, that is totally a verb).

@jakrose: Bio: Where we’re going, we don’t need roads… - Website: http://jasonkeath.com/

Jason Keath is such a rockstar that the level of his rockstarness should almost be illegal. He is a social media man, entrepreneur, community engager, blogger, speaker, and creator of SOCIAL FRESH (http://socialfresh.com/). Social Fresh (and Jason) brings amazing speakers, facilitates incredible conversations, and gets people together to collaborate and learn from each other. His content is solid and consistent. Oh, and he works his butt off.

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@sarkatbur: Bio: My joys of southern living as a PR/marketing professional include family, friends, music, laughter, fashion, sports and a black lab. - Website: http://www.linkedin.com/in/sarahburris

I first met Sarah Burris at a #TLWT (Triangle Ladies Who Tweetup) and she was such a great person to talk to. I didn’t know very many people when I first arrived and she immediately started talking to me and we got along really well. Since then I have been following her on Twitter and she is one of the most engaged people I follow. She retweets awesome content, is a conversationalist, engages in the space, and creates great stuff of her own. She adds a personal touch to everything which I think is awesome.

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@ElizabethPW: Bio: Elizabeth Potts Weinstein: Speaker of Truth. Lover of Passion. Video Blogging Addict. Tweetup Connoisseur. People Loving Introvert. Truth Evangelist. – Website: http://elizabethpottsweinstein.com/

This woman is easily one of the most inspirational women on Twitter (and, arguably, in the social media space). I read her blog regularly and she is no bullsh*t, in your face, honest, and transparent (even when she doesn’t want to be). She video blogs, she writes, she inspires. This woman rocks and I really hope to meet her someday.

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Tell me: Who are YOU #FollowFriday’ing this week?

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Sometimes we forget the correct etiquette and proper manners for Facebook usage. In case you HAVE, in fact, forgotten the rules, here is a short 1950’s-esque video to remind you. Enjoy. (I wish I could do my hair like Alice…)

If you can’t see the video, click here.

Creepy phisherman.

My social media tip of the week this week SHOULD be common sense, but apparently, and alas, for some people, it is not.

STOP CLICKING THAT LINK!

You know the link I’m talking about. The link in your Facebook inbox, the tagged photo meme, your Twitter DM’s, etcetera, etcetera…

Here are some examples of what I am referring to and these are cut and paste DIRECTLY from my Twitter and Facebook inboxes (No worries, I have broken the links so that they don’t infect you):

• Hey, I just added you to my Mafia family. You should accept my invitation! Click here:http://www.playmobsterworld.com/?refuid=32617401&source=friends_
• We Only Have Space for 1000 Participants and Each Week We Are At Full Capacity So Don’t Delay and Register Right NOW! http://bit.ly/27vX3V
• If Guy likes it, I will try it! RT @Guykawasaki I just tried this service… and it works! http://bit.ly/315yHe
• Thanks for following me. Start making more money in 15 minutes: http://bit.ly/19nQze
• “Hi, this you on here?”
• “Your friend’s booty looks gooood in this video.”
• “I found your old pictures from high school!”

No, you’re booty doesn’t look good in that video. No, your friend did NOT find your pictures from high school. And if they did, they wouldn’t just DM you a creepy link. These are what is known as PHISHING scams. No, not ploys to get you to listen to old Phish albums. Phishing scams are defined as (via Wikipedia):

In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging,^[1] and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.

Essentially, when you click that link that you SHOULD NOT CLICK, a tiny virus gets into your computer system and spreads that virus to all of your contacts (or sends a similar link out to people in your network hoping THEY, too, will click the link). And so on and so forth. That virus can steal ALL of your vital information, logins, usernames, passwords, and even credit card and personal information (like addresses, etc.)

Also, if you get an email or a direct message that asks you to change you password, put in your information, or update something, DON’T DO IT through that link. Some links sent to us look VERY real using real graphics, correct information, etc.

The FIRST thing you should do is manually access the website in question – meaning, click out of whatever window you are in, shut down your browser all the way, open up a new browser window, then type in the web address manually. Once you have accessed the site in question, if you REALLY do need to change something, it should say it when you login legitimately.

Also, the FTC has a great site on ways to protect yourself from confusing phishing scams.

So, EVEN IF you trust the person who has sent you the link, double check with them to make sure it is legit. I question my friends all the time just to be sure.

But seriously, stop clicking that link that says, “ROFL, is this you?! [insert spammy link here].” OF COURSE IT IS NOT YOU. Seriously, people? Who is clicking these links.

So, for the sake of all of us. Stop clicking that phishing link. You know the one I’m talking about.

Question: What examples have YOU seen of “good” phishing scams? And by “good,” I mean, they seem legitimate, but end up getting you. Why do YOU think people are clicking the links? What’s your opinion?

Word.

photo credit: pyromarketing

GET WORDY, y’all. This is a new segment of my blog (hooray for new segments!). Since I was an English major in college and I taught high school English for two years, I love vocabulary. In school, I looked forward to making a gazillion vocab flashcards. Honestly, I LOVE words. So, I’ve decided to call this segment GET WORDY where I feature a word of the day/week/month/year that I am currently using, want to start using, or have made up. Yes, I like to make up words, too. I’m an improviser, making stuff up is what I do.

Today’s Word: Brobdingnagian

THIS is a brobdingnagian cow. For reals.

Main Entry: Brob·ding·nag·ian
Pronunciation: \ˌbräb-diŋ-ˈna-gē-ən, -dig-ˈna-\ [brah-b-din-nag-ian]
Function: adjective
Etymology: Brobdingnag, imaginary land of giants in Gulliver’s Travels, by Jonathan Swift
Date: 1728
1 : marked by tremendous size
— Brobdingnagian noun

This is such a fun word. I wish it were easier to say or else I would use it all the time. As you can see in the etymology of the word, it actually came from the mythical land of Brobdingnag – or the land of giants in Gulliver’s Travels. Wikipedia actually sums it up better than I can:

Brobdingnag is a fictional land in Jonathan Swift’s satirical novel Gulliver’s Travels occupied by giants. Lemuel Gulliver visits the land after the ship on which he is travelling is blown off course and he is separated from a party exploring the unknown land. More plot details can be found under A Voyage to Brobdingnag. The adjective Brobdingnagian has come to describe anything of colossal size.

Say it with me: BRAH-B-DIG-NAG-IAN. Brobdingnagian. Say THAT three times fast. Although it may be a tough word to say, it’s definition is fairly simple. It can be used to describe ANYTHING that is large, enormous, humungous, or of colossal size.

I remember reading Gulliver’s Travels in high school and the word brobdingnag being probably the only thing I enjoyed and/or learned from that book. (I went back and read Swift’s tale when I was older and appreciated the story a lot more, but for some reason was NOT a fan when I was in high school). And there was a span of time in which I tried to use the word brobdingnagian in a sentence a lot and people judged me. Well, that time is no more. I want to bring it back and bring it in to every day vocabulary and writing. WHO’S WITH ME?

I mean, for example, let’s use it in a sentence:

• One day, I hope to have a brobdingnagian bank account. [AM I RIGHT?!]
• That brobdingnagian building sure looks poorly constructed.
• I remember before I lost all that weight, I was brobdingnagian.
• The size of this Chipotle burrito is brobdingnagian. YUM!

See how versatile of a word it is?

Can YOU come up with a creative sentence to use the word brobdingnagian in? Try me!

Word. Literally.

photo credit: the current affairs

I was at the Wootini Gallery Holiday Show opening on Friday night and was doing a healthy combination of working and schmoozing. I was talking with one of the artists, David Lanham (@dlanham), an artist I had actually interviewed a couple weeks ago. As we got to talking he showed me his newest work… and I geeked out.

David is the designer and mastermind behind OLLIE the Twitterrific bird/mascot. He works for Iconfactory in Greensboro, NC and they have developed a vinyl figure of Ollie. Ollie hasn’t been released yet, but he will be soon. I’m going to try and get some and hook you guys up. Because Ollie is SAWEEET. He was even featured as a great holiday gift for techies on @Mashable!

Admittedly, getting so excited about meeting David and seeing Ollie in person was TOTALLY my geek moment of the week… and maybe the year. But I’m not ashamed. It is totally fine to have those little things you geek out over. Right?! Right.

I want to know: What do YOU geek out over? It can be totally silly or totally serious. I don’t judge.

Word.

Me with Ollie the bird.

David Lanham with both versions of Ollie!

I like to write. A lot. And sometimes 140-characters are just not enough characters for me to describe why these rockstars are so rockstary that you should follow them.

@ChuckHester – Chuck is the Communications Director for an e-mail marketing company, iContact. He is a ROCKSTAR on LinkedIn and facilitates an awesome meetup called LinkedIn Live! He provides great content, great commentary, and great insight.

@wellsonemedia - Steve Wells is a local sales and marketing specialist located in the Triangle region of North Carolina. He is awesome because he really engages in the community. He provides quality content, promotes the hell out of other people, and is hilarious. I really appreciate everything he says.

@thepitbbq - I have never even been to The Pit BBQ, but I am planning a trip out to Raleigh just so I can put a “face” to a “name.” I have been following them on Twitter and watching how they are totally owning the social space. They engage their customers, they engage their audience, and they do it right. @1918, Phil Buckley (no relation), wrote a great case study about how The Pit is using social media in a positive way. Businesses can learn a thing or two from The Pit BBQ.

@glowbird - Lisa is a speaker, writer, and awesome mom. I first met her at a #Triangle Ladies Who Tweetup. Since then I have been reading her blog and following her tweets and this woman is the bomb dot com. She really knows how to balance between sharing, generating, and commenting. She rules.

@Seiden – I just got an uber exclusive (well, I don’t know about uber exclusive, but I like to think it is) copy of Jason Seiden’s new book “How to Self-Destruct.” He is a speaker, author, coach, and awesome dude. I’m pretty pumped to learn how to self-destruct.

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Who are you #FollowFridaying this week?

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This is quite possibly THE most adorable thing, I have ever seen, in my entire life. Well, not my entire life, but it’s pretty adorable. Nope, not social media related. Nope, not comedy related. Just an adorable kitten. I had to share this with you.

Thanks, @woley for sharing with me. Enjoy.

Can’t see the video? Click here.

Meow.

Some of you know that I write for a local news parody, Weekend Update style, show called DSI Witness News. In addition to writing for our own live shows at the DSI Comedy Theater, we write for a daily segment on a local station, WCHL 1360AM (every morning at 8:20AM and again at 5:55PM).

Well, some of you have probably seen these crazy Facebook phishing scams and viruses going around. “Test your IQ,” ‘I found pics of you,” and the newest, “Your friend’s booty looks GRRRREAT in the video.” Well, the booty virus hit local politicians and we were lucky enough to have THE Mayor of Carrboro himself, Mark Chilton, join us for a HILARIOUS episode on Tuesday.

(Click here if you can’t see the video. And click here if you want just the audio.)

Hilarious, right? Ahhh gotta love elected officials on Facebook. Thanks, Mayor Chilton for being awesome.

Question: Do YOU have a booty virus?

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