Sometimes we forget the correct etiquette and proper manners for Facebook usage. In case you HAVE, in fact, forgotten the rules, here is a short 1950′s-esque video to remind you. Enjoy. (I wish I could do my hair like Alice…)

If you can’t see the video, click here.

Creepy phisherman.

My social media tip of the week this week SHOULD be common sense, but apparently, and alas, for some people, it is not.

STOP CLICKING THAT LINK!

You know the link I’m talking about. The link in your Facebook inbox, the tagged photo meme, your Twitter DM’s, etcetera, etcetera…

Here are some examples of what I am referring to and these are cut and paste DIRECTLY from my Twitter and Facebook inboxes (No worries, I have broken the links so that they don’t infect you):

• Hey, I just added you to my Mafia family. You should accept my invitation! Click here:http://www.playmobsterworld.com/?refuid=32617401&source=friends_
• We Only Have Space for 1000 Participants and Each Week We Are At Full Capacity So Don’t Delay and Register Right NOW! http://bit.ly/27vX3V
• If Guy likes it, I will try it! RT @Guykawasaki I just tried this service… and it works! http://bit.ly/315yHe
• Thanks for following me. Start making more money in 15 minutes: http://bit.ly/19nQze
• “Hi, this you on here?”
• “Your friend’s booty looks gooood in this video.”
• “I found your old pictures from high school!”

No, you’re booty doesn’t look good in that video. No, your friend did NOT find your pictures from high school. And if they did, they wouldn’t just DM you a creepy link. These are what is known as PHISHING scams. No, not ploys to get you to listen to old Phish albums. Phishing scams are defined as (via Wikipedia):

In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging,^[1] and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.

Essentially, when you click that link that you SHOULD NOT CLICK, a tiny virus gets into your computer system and spreads that virus to all of your contacts (or sends a similar link out to people in your network hoping THEY, too, will click the link). And so on and so forth. That virus can steal ALL of your vital information, logins, usernames, passwords, and even credit card and personal information (like addresses, etc.)

Also, if you get an email or a direct message that asks you to change you password, put in your information, or update something, DON’T DO IT through that link. Some links sent to us look VERY real using real graphics, correct information, etc.

The FIRST thing you should do is manually access the website in question – meaning, click out of whatever window you are in, shut down your browser all the way, open up a new browser window, then type in the web address manually. Once you have accessed the site in question, if you REALLY do need to change something, it should say it when you login legitimately.

Also, the FTC has a great site on ways to protect yourself from confusing phishing scams.

So, EVEN IF you trust the person who has sent you the link, double check with them to make sure it is legit. I question my friends all the time just to be sure.

But seriously, stop clicking that link that says, “ROFL, is this you?! [insert spammy link here].” OF COURSE IT IS NOT YOU. Seriously, people? Who is clicking these links.

So, for the sake of all of us. Stop clicking that phishing link. You know the one I’m talking about.

Question: What examples have YOU seen of “good” phishing scams? And by “good,” I mean, they seem legitimate, but end up getting you. Why do YOU think people are clicking the links? What’s your opinion?

Word.

photo credit: pyromarketing

GET WORDY, y’all. This is a new segment of my blog (hooray for new segments!). Since I was an English major in college and I taught high school English for two years, I love vocabulary. In school, I looked forward to making a gazillion vocab flashcards. Honestly, I LOVE words. So, I’ve decided to call this segment GET WORDY where I feature a word of the day/week/month/year that I am currently using, want to start using, or have made up. Yes, I like to make up words, too. I’m an improviser, making stuff up is what I do.

Today’s Word: Brobdingnagian

THIS is a brobdingnagian cow. For reals.

Main Entry: Brob·ding·nag·ian
Pronunciation: \ˌbräb-diŋ-ˈna-gē-ən, -dig-ˈna-\ [brah-b-din-nag-ian]
Function: adjective
Etymology: Brobdingnag, imaginary land of giants in Gulliver’s Travels, by Jonathan Swift
Date: 1728
1 : marked by tremendous size
— Brobdingnagian noun

This is such a fun word. I wish it were easier to say or else I would use it all the time. As you can see in the etymology of the word, it actually came from the mythical land of Brobdingnag – or the land of giants in Gulliver’s Travels. Wikipedia actually sums it up better than I can:

Brobdingnag is a fictional land in Jonathan Swift‘s satirical novel Gulliver’s Travels occupied by giants. Lemuel Gulliver visits the land after the ship on which he is travelling is blown off course and he is separated from a party exploring the unknown land. More plot details can be found under A Voyage to Brobdingnag. The adjective Brobdingnagian has come to describe anything of colossal size.

Say it with me: BRAH-B-DIG-NAG-IAN. Brobdingnagian. Say THAT three times fast. Although it may be a tough word to say, it’s definition is fairly simple. It can be used to describe ANYTHING that is large, enormous, humungous, or of colossal size.

I remember reading Gulliver’s Travels in high school and the word brobdingnag being probably the only thing I enjoyed and/or learned from that book. (I went back and read Swift’s tale when I was older and appreciated the story a lot more, but for some reason was NOT a fan when I was in high school). And there was a span of time in which I tried to use the word brobdingnagian in a sentence a lot and people judged me. Well, that time is no more. I want to bring it back and bring it in to every day vocabulary and writing. WHO’S WITH ME?

I mean, for example, let’s use it in a sentence:

• One day, I hope to have a brobdingnagian bank account. [AM I RIGHT?!]
• That brobdingnagian building sure looks poorly constructed.
• I remember before I lost all that weight, I was brobdingnagian.
• The size of this Chipotle burrito is brobdingnagian. YUM!

See how versatile of a word it is?

Can YOU come up with a creative sentence to use the word brobdingnagian in? Try me!

Word. Literally.

photo credit: the current affairs

Sure, all of us have spent many an hour perusing YouTube for that hilarious video of kittens on a roomba, or a dad getting hit in the nether regions, or that SNL sketch we all loved… And I’m sure some of you know about the advent of “career YouTubers” – people who are literally making a killing just by putting up YouTube videos.

Many people love incorporating video into their campaign, or message, or event, or whathaveyou. But you can’t just create a YouTube video or a YouTube channel and expect it to go viral in 24-hours. You can’t expect to become a YouTube celebrity overnight. Sure, creating video content is great, but if no one is watching it, then why do it? I’m by no means claiming that I am an expert. I love video blogging and putting up videos on YouTube, but my videos get a couple hundred views, maybe 1,000 views at best. I continue to do it because I love the work I do and frankly, it’s practice. I want to get better and the only way to get better is to screw up. [At the Social Media Business Forum I attended in October, I attended a panel on creating video content. Zach Ward wrote a great blog post about it to sum up.]

Well, “YouTube Celebrities” have become an entire niche and an entire industry. So, I just wanted to share a couple of the Rockstar YouTubers I, personally, follow and why I think they are so successful.

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PS22 Chorus – AGreggOfSociety

Subscribers: 16,983 - Videos: 294 – Channel Views: 499,053

Who: Okay, so the PS22 chorus isn’t making money through YouTube, because they are a bunch of 5th graders. They are phenomenal singers and are so incredibly inspiring. I just wanted to give them a shout out here because I think they rock. PLUS I wanted to share one of my favorite videos they have done.

Community Channel

Subscribers: 494,071 – Videos: Too many to count – Channel Views: 24,268,468

Who: Natalie is an Australian video blogger and YouTube personality. She talks about anything and everything. She does all her own filming, editing, writing, etc. She is the #1 most subscribed YouTuber in every category in Australia and she is in the Top 10 Most Subscribed on ALL of YouTube in the entire world.

What makes her so successful: Aside from her sick Australian accent, her appeal is definitely in her charisma and her charm. However, she is savvy and knows what works. Her videos are solid and consistent, she puts a lot of work into the quality of her videos, and she engages with her community… She ends EVERY video with a shoutout to her fans, she’ll feature fan questions and give answers, etc. She is involved. She also generates a ton of content – thus, getting people hooked and bringing them back again and again.

Why I like her: Of course I think she is really funny, but what I like best about her is that I try to learn from her. Obviously I don’t have the camera or editing skills that she does, but she is incredibly creative in that arena which is an arena I am not as comfortable in. I gain something new every time I watch one of her videos.

JuicyStar07

Subscribers: 165,589 – Videos: 122 – Channel Views: 8,441,025

Who: Blair “JuicyStar07″ is a 16-year-old (yes, 16) beauty guru. I had no idea until recently there is an entire niche on YouTube of “beauty gurus” who do make up tutorials, share products, do reviews, etc. It totally makes sense. But anyway, Blair is 16-years-old, and is a beauty guru. She posts a video anywhere from every day to twice a week. I just happened upon one of her videos one day, watched it, and actually learned something. (I am totally not ashamed to say that I learned something from a 16-year-old. By all means, she knows more about this stuff than I do. Teach me!)

What makes her so successful: She has only been on YouTube for a little over a year. She posted her FIRST beauty tutorial in July of 2008. Wow. She really became almost an overnight sensation. She has been featured in Seventeen magazine and in the New York Times. She is adorable, quirky, and honest – which I think are 3 attributes that make her appealing to a crowd of teenage girls (and quasi-makeup-inept 20-somethings) who want to know what the must-have eyeshadow for Fall is. She creates a ton of content and keeps her content fresh. She is now getting sent free makeup and hair products and Coach bags from different companies to review and talk about in her videos. She is a 16-year-old entrepreneur and incredibly smart. Way to go, Blair.

Why I like her: What I think is interesting about her is that she is not afraid to admit when she doesn’t know something about a product. She doesn’t claim to be an expert which I think is really admirable considering the world we live in where people are afraid to admit defeat. I think the other reason I like her videos is because she talks about something that I really know nothing about. And every girl secretly wants to be super girly. Yeah, I love to write. Yeah, I love comedy, Yeah, I love social media. BUT, I’m also a girl and I love to do my hair, and I love makeup. But I want someone to teach me how to do it. (Totally not ashamed in the least).

Sxephil

Subscribers: 775,325 – Videos: He posts one every day Mon-Fri for like 3 years. So, a lot. – Channel Views: 27,375,711

Who: Philly D is a video blogger who creates short (2-5 minutes), fast-paced, news-like videos. He talks about the headlines, celebrity gossip, his own life, anything. He is frank, abrupt, honest, and doesn’t take sh*t from anyone.

Why he is so successful: Aside from the fact that he posts SO much (like I said, he posts a video every day Monday-Friday), he is hilarious. His content is original, fun, and incredibly insightful. But he get straight to the point and doesn’t sugar coat anything. He isn’t afraid of offending anyone… he just tells it like it is. And I think that whether people love him or hate him, people respect him.

Why I like him: I’m not going to lie, I get a lot of my news from Philly D. What I also love is that he keeps his videos short and sweet. Sometimes I am way too lazy to sit and watch a video that is 16 minutes long. I like that I can count on Phil’s video to be less than 5 minutes, funny, and get me up to date on the latest headlines/news/gossip/stories/fun. And I like the standard-issue  monkey poster in the background.

iJustine

Subscribers: 290,525 – Videos: Again, a lot. – Channel Views: 6,772,209

Who: iJustine is a video blogger, YouTube personality, internet geek, APPLE LOVER (she seriously LOVES Steve Jobs), techie, and all around rockstar.

Why she is so successful: She has an awesome balance of quality content, hilarious videos, and originality. She lets her personality shine through in every video or blog post she does. (She also loves to dance). She found her niche: she loves Apple products, Steve Jobs, dancing, technology, photography, social media, and videos. So she takes all of those things and makes them her own. Again, consistency is key.

Why I like her: In a totally non-creepy way, I want to meet her and be friends with her. I think we’d get along. I’m fun. She’s fun. I’m cool. She’s cool. I’m saying, together, we could do some serious damage (in that we would crush the business world with our genius powers… or something like that). But in all seriousness, her content rocks. When I mentioned earlier that I wish I were better at creating videos and editing (etc.), I have learned a lot of easy to implement techniques from her.

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And no YouTuber blog post would be complete without mentioning… Fred. I am not officially including him in my list. I am simply going to link to his channel and let you decide for yourself. Fred is the #1 most subscribed YouTuber of all time on all of YouTube. This is a link to Fred’s channel. I want to know: why do YOU think he is so successful?

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TAKEAWAYS: So all of these YouTubers are not alike, yet they are all video rockstars, and all for completely different reasons. BUT there are a few common threads:

• Quality content = people will want to watch your stuff
• Consistency = the more you post on a consistent basis, the more people will return
• Subscribers = the more people subscribe, the more they will keep coming back
• Quantity = the more you post, the more there is for people to find

‘nuf said.

So, what do YOU guys think? Why do you think some of these people are totally rocking YouTube? What makes them so successful? Are there any YouTubers you, personally, follow? Why do you like them?

Tell me about some of the rockstars you love.

Word.

I was at the Wootini Gallery Holiday Show opening on Friday night and was doing a healthy combination of working and schmoozing. I was talking with one of the artists, David Lanham (@dlanham), an artist I had actually interviewed a couple weeks ago. As we got to talking he showed me his newest work… and I geeked out.

David is the designer and mastermind behind OLLIE the Twitterrific bird/mascot. He works for Iconfactory in Greensboro, NC and they have developed a vinyl figure of Ollie. Ollie hasn’t been released yet, but he will be soon. I’m going to try and get some and hook you guys up. Because Ollie is SAWEEET. He was even featured as a great holiday gift for techies on @Mashable!

Admittedly, getting so excited about meeting David and seeing Ollie in person was TOTALLY my geek moment of the week… and maybe the year. But I’m not ashamed. It is totally fine to have those little things you geek out over. Right?! Right.

I want to know: What do YOU geek out over? It can be totally silly or totally serious. I don’t judge.

Word.

Me with Ollie the bird.

David Lanham with both versions of Ollie!

I like to write. A lot. And sometimes 140-characters are just not enough characters for me to describe why these rockstars are so rockstary that you should follow them.

@ChuckHester – Chuck is the Communications Director for an e-mail marketing company, iContact. He is a ROCKSTAR on LinkedIn and facilitates an awesome meetup called LinkedIn Live! He provides great content, great commentary, and great insight.

@wellsonemedia - Steve Wells is a local sales and marketing specialist located in the Triangle region of North Carolina. He is awesome because he really engages in the community. He provides quality content, promotes the hell out of other people, and is hilarious. I really appreciate everything he says.

@thepitbbq - I have never even been to The Pit BBQ, but I am planning a trip out to Raleigh just so I can put a “face” to a “name.” I have been following them on Twitter and watching how they are totally owning the social space. They engage their customers, they engage their audience, and they do it right. @1918, Phil Buckley (no relation), wrote a great case study about how The Pit is using social media in a positive way. Businesses can learn a thing or two from The Pit BBQ.

@glowbird - Lisa is a speaker, writer, and awesome mom. I first met her at a #Triangle Ladies Who Tweetup. Since then I have been reading her blog and following her tweets and this woman is the bomb dot com. She really knows how to balance between sharing, generating, and commenting. She rules.

@Seiden – I just got an uber exclusive (well, I don’t know about uber exclusive, but I like to think it is) copy of Jason Seiden’s new book “How to Self-Destruct.” He is a speaker, author, coach, and awesome dude. I’m pretty pumped to learn how to self-destruct.

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Who are you #FollowFridaying this week?

Word.

This is quite possibly THE most adorable thing, I have ever seen, in my entire life. Well, not my entire life, but it’s pretty adorable. Nope, not social media related. Nope, not comedy related. Just an adorable kitten. I had to share this with you.

Thanks, @woley for sharing with me. Enjoy.

Can’t see the video? Click here.

Meow.

Some of you know that I write for a local news parody, Weekend Update style, show called DSI Witness News. In addition to writing for our own live shows at the DSI Comedy Theater, we write for a daily segment on a local station, WCHL 1360AM (every morning at 8:20AM and again at 5:55PM).

Well, some of you have probably seen these crazy Facebook phishing scams and viruses going around. “Test your IQ,” ‘I found pics of you,” and the newest, “Your friend’s booty looks GRRRREAT in the video.” Well, the booty virus hit local politicians and we were lucky enough to have THE Mayor of Carrboro himself, Mark Chilton, join us for a HILARIOUS episode on Tuesday.

(Click here if you can’t see the video. And click here if you want just the audio.)

Hilarious, right? Ahhh gotta love elected officials on Facebook. Thanks, Mayor Chilton for being awesome.

Question: Do YOU have a booty virus?

Word.

If you have logged into Facebook at all this evening (and by evening, I mean the evening of December 1st. I am writing this at 11:30PM), then you have most likely seen the message from Facebook founder and CEO, Mark Zuckerberg. I won’t recount the whole thing here, but being that I love Facebook and I write about social media, I figured I would at least put in my two cents.

The big over-arching message is that Facebook has now reached 350 MILLION users. That is a lot of poking. And that with such a large growth of the network, the privacy concerns and needs of its users are going to change and evolve. Facebook prides itself on being a walled community that allows its users to completely customize privacy preferences and be able to CHOOSE who gets to see what information. So, with that being said, Facebook has decided to do away with regional networks and create a more basic “Friends” – “Friends of Friends” and “Everyone” network and preference system.  Here is an excerpt from Zuckerberg’s letter regarding this decision:

“The plan we’ve come up with is to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone.

“We’re adding something that many of you have asked for — the ability to control who sees each individual piece of content you create or upload. In addition, we’ll also be fulfilling a request made by many of you to make the privacy settings page simpler by combining some settings. If you want to read more about this, we began discussing this plan back in July.

“Since this update will remove regional networks and create some new settings, in the next couple of weeks we’ll ask you to review and update your privacy settings. You’ll see a message that will explain the changes and take you to a page where you can update your settings. When you’re finished, we’ll show you a confirmation page so you can make sure you chose the right settings for you. As always, once you’re done you’ll still be able to change your settings whenever you want.”

I remember when I signed up for my Facebook account when I was a sophomore in college – this was Fall 2004, RIGHT when Facebook came out. Everyone at my school was so excited about this “new thing.” I think back and Facebook was so basic. When I first joined you couldn’t even upload pictures, let alone tag them, definitely no video, and there was DEFINITELY no Farmville. At the time, Facebook was this “cool thing” ONLY for college kids. Then they let high schoolers join. College students felt like under-agers were showing up at the party and totally ruining it. And so on, and so on.

Obviously things have changed.

Zuckerberg himself probably could never have anticipated the rate at which Facebook would grow and the impact that it would have on the world. Yes, the world. Facebook has completely changed the world. [Big bold statement, but you know it's true].

I actually had notices a few weeks ago that I was no longer listed in the Raleigh/Durham network. After poking around, it turned out a lot of people had been “removed” from their respective networks.

I understand the intention behind Zuckerberg’s decision to remove regional networks, but I have to disagree. I like being able to search for people in my “network.” It gives me a sense of connection and I’m able to reach out to people “locally.” It makes it easier to share local events, I can send out messages only to my friends in my network, I can contact friends in another network, etc. etc. etc. Not everything that I post is going to be relevant to ALL my friends. By being able to break my connections down by network, I’m able to make my relationships more personal and more meaningful.

I will be very interested to see how it works once it is all laid out and the new “network” (or whatever you want to call it) system is officially in place. It could end up being great. Who knows?

What do you think? Do you think Zuckerberg’s decision to remove regional networks is a mistake or a good thing? Do you like that it will be a “simpler” breakdown of “Friends” “Friends of Friends” or “Everyone”? Or do you think it’s no big deal? I want to know what you think…

[Just my two cents.]

Word.

Most of you know by now that in addition to being extremely passionate about writing and social media, I am a comedian. I have always loved comedy. I can remember as a kid staying awake way past my bedtime, just so I could watch Saturday Night Live. I would watch old clips of Gilda Radner and Jane Curtin and think to myself, “Wow, I want to do that.”

I'll admit it. I'm a ham.

Comedy has influenced my entire life.

One of my earliest memories that I have is: I was two years old, sitting at my kitchen table eating dry cheerios and I stopped to look around. My mom said to me, “Honey what’s wrong?” I said, “Mom, where are the cameras?” This was a completely honest and heartfelt question. I honestly believed that my life was like an episode of The Truman Show (Even though that movie hadn’t even been made yet, that’s what I thought my life was. I thought I was on T.V. and on stage all the time).

I began acting in elementary school, and always played the comic relief. I started writing sketches and bits and putting on little plays for my parents or my friends. When I was in drama in middle and high school, I would always write a sort of “sketch revue” and try to have one of my sketches featured at an assembly or something like that. I performed all the time.

Then it came time to choose a college. I had been offered golf scholarships to a couple of large division-1 schools. [CONFESSION: Yes, I have played golf my entire life. Yes, I was the only girl on the golf team for a long time. No, I am not a loser. No, I am not better than Michelle Wie.] Well, I knew that golf wasn’t my true passion… comedy was (is). I went to visit Christopher Newport University and I heard they had a sketch comedy troupe. I went to see a show and fell in love. I was not going to go to another school. I WAS going to go to CNU and join CNU TONiGHT and be a writer and performer and be awesome. And I did.

Then in college, I took my first class in improvisation at the Upright Citizen’s Brigade Theater in New York City, NY. I got bit by the improv bug. The feeling of ultimate positivity, being totally in the moment, and completely without a script was the most freeing thing I have ever done – and I have never looked back. I even moved to North Carolina to take classes at the DSI Comedy Theater. Improv is addictive.

I share this with you because of all these experiences (and the ones I have yet to experience) have helped to shape who I am and shape my perspective. Maybe it will help you understand me more. Maybe it’s just a good story. Maybe this is a waste of your time. Who knows?

But as I have come to love comedy and love writing and LOVE improvisation, I have come to totally and utterly admire these two women: Tina Fey and Rachel Dratch. They are incredible writers, incredible performers, and incredible women. They have truly influenced the entire industry to prove that YES, women ARE funny.

[I also totally love and admire Amy Poehler, but she isn't in this video. But it's okay. SIDE NOTE: I met Amy Poehler the summer after I graduated from college when I was taking comedy classes in NYC (PICTURE PROOF HERE). I think I was able to say a total of ten words to her. I totally froze. I suck.]

I haven’t seen this video in a long time! This is an awesome clip from an ABC news interview with Tina and Rachel from A LONG time ago. In the interview, they talk about their hilarious two-woman sketch show “Dratch & Fey.” Thanks @callmeKP for the link. They also talk about the stigma that comes with being a woman in comedy and how they have worked to combat that stigma. If you can’t see the video, click here. We can learn a lot from these women, no matter what field of “expertise” we are in.

QUESTION: Do you think that the battle that many women have had to face in comedy is similar to a battle women have had to face in business? Do you think the “male-dominated comedy business” and “male-dominated business-business” are changing? What progress have we made? Women in the United States STILL only make 78 cents to every man’s dollar for the same position and same work. I want to hear your thoughts.

Word.